Promotional pens are created for all industries

The great thing about promotional merchandise is that it is suitable for all industry types, from government, charities, corporate and retail, to name a few! Undoubtedly, branded pens are one of the market's most popular, widely used, and recognisable printed products. Whether it's printed pens for business, engraved metal pens for corporate gifting and retail or cheap printed pens for volume giveaways- one thing is for sure; promotional pens are unavoidable, used daily by millions of people for all purposes.

Why invest in a promotional pen to advertise your business or services?

There are many reasons why custom pens are appealing and make for tempting printed products; they are affordable, practical, relevant and come in an almost limitless range of styles and colours. Simple yet effective, logo printed pens offer a quick and low-cost solution to advertising your business to a broad audience. It could be custom printed pens to give to clients, to reinforce your company's presence, with your contact details clearly on display, printed on various printed plastic pens ready to be distributed. Opting for eco friendly printed pens is also a brilliant way of grabbing attention, especially at a trade show or exhibition. As giveaways, eco-pens are a great way to promote your business and services with other sustainable promotional merchandise, a sure way to enhance your reputation that you are a company that considers environmental issues globally. Investing in printed pens is simply an essential facet of any successful business. Most business pens offer unrivalled longevity compared to many other branded items. They lead the way for a low-cost and affordable merchandise solution, head of any other products from any category. 

What is the primary purpose of promotional merchandise? 

The most significant purpose of all promotional merchandise is to advertise and positively promote a business with relevant, practical, affordable items such as custom printed pens. Whether it's promotional pen gift sets for executives, retail or staff reward or high-volume advertising pens to hand out at events and trade shows, printed pens tock all the boxes of what clear, concise and targeted promotional merchandise should do. Carefully selected products such as logo pens are fundamental to marketing and advertising. They offer an affordable and direct route to your audience; whether an existing client or an attractive prospect, simple pens with logo will easily find their way into decision-makers and influencers' hands, meaning that your business will have an advantage over the competition. Products such as custom pens are also incredibly lightweight and easy to carry, store and access throughout the day, whether at the office or on business. Undoubtedly, logo pens are the most versatile and widely used items for all industries and purposes.

What should you look to include on your printed pens?

If you invest in business pens to give clients at meetings, then subtle but clear branding is ideal. Of course, you want to ensure your branded pens make the right impact, but your logo with a strapline should be enough to prompt your exiting customers into reaching out when necessary. It will also ensure that your corporate pens will be aesthetically pleasing, with minor detail than other advertising printed pens. If you are looking to buy printed pens in volume, whether for an extensive direct mail campaign, a bulk quantity for an exhibition giveaway or general marketing activities, then printed cheap pens are perfect. These types of pens with logo require more information, carefully constructed to make the best first impression, engage with an audience, and promote your business and services to a new potential market. Higher volume printed plastic pens will benefit from clear and direct information. Usually, a logo, text about services if possible and contact details to encourage that all-important call to action; generally, a website or telephone number is the most popular for cheap printed pens.

With so many types of custom pens, how do you pick the ideal one for our marketing campaign?

Banner pens, Choosing the right and best-fit custom printed pens for your business can be overwhelming; sometimes, it's hard to know where to start! The great thing about promotional pens is that they come in an almost limitless range of styles, colours, shapes, affordability and ink colours. This unique feature available for most logo pens is ideal for all industry sectors looking to closely match their corporate colours to their printed pens for business. Printed cheap pens are an excellent choice if you are looking for a low-cost marketing product to giveaway in volumes such as a charity fundraiser or mailout. For a non-profit organisation, products such as printed charity pens make perfect advertising tools. They offer a generous print area, especially when rotary screen printed, ensuring that a direct and prominent message is on view for all to see. If you are looking for printed pens for business, such as standard everyday logo pens for your staff and regular client giveaways, then budget to mid-range is perfect. There is wide-ranging affordability and endless options for choice, meaning that there will always be a suitable choice, not only for your budget but ones that will match your brand colours. There is also an infinite amount of novelty printed pens to select from, ideal for exhibitions and fun giveaways such as student fairs and charity fundraisers. Banner style, pens with fun character toppers, flexible pens, pens with flags and multilink pens are all popular promotional pens for advertising in an informal and fun way, essential for raising awareness and educating a particular demographic. Similar to the novelty pens with added fun features, some pens benefit from practical and functional additions, like pens with screwdrivers, torches, rulers, and USBs. These corporate pens offer a great way to target a specific audience of interest or brand and package for retail, such as for souvenir and gift shops. 

Printed pens are a must for charity fundraising: 

For charities as non-profit organisations, cheap printed pens are imperative to ensure they deliver a crucial ROI. Also, printed charity pens, when sold through various retail channels, advertise and promote charity services and their vital work. Low-cost, recycled plastic options are a favoured choice; they come in an expansive array of colours and offer a large printing area to ensure essential contact details and charity information is visible for all to see. Budget printed pens are always well-stocked, so when a charity must buy company logo pens, they can rest assured that stock will always be available. 

Corporate teams embrace the premium metal gift pen.

Aside from the wide-ranging collection of budget custom printed pens available, there is an attractive selection of more premium printed pens for business. Executive teams are big fans of corporate branded pens; items such as engraved metal pens like a custom pen gift set are always popular and make for very welcomed gift ideas. Sectors such as finance, law and property regularly invest in merchandise such as promotional pen gift sets. Not only do they instil a brand's reputation, especially one associated with quality, but high-end custom pens also deliver a carefully selected personal gift designed to impress and enhance your relationship with a specific client. Having your team of sales executives supplied with a custom pen gift set will ensure they stand out from the crowd, further enhancing and positively reinforcing your business, brand, and services.

Freshers week is full of promotional pens. 

Student freshers fairs are always buzzing with activity. This bustling place offers a fantastic opportunity for local businesses and the university to promote and advertise various student services. Thes events are perfect for printed cheap pens; they are the ideal low-cost giveaway and practical products that students will take away and use again. There are many benefits when opting for bulk order pens with logo, from great stock colours, excellent availability, easy to store transport and store and offer superb longevity, being relevant long after the event has finished. Like most branded products on the market, sustainable items are one of the most popular across all categories and eco friendly printed pens are no exception. The education sector, especially universities, always look at innovative and sustainable alternatives for their students. It is essential to meet the demands of the increasing change of habits for more environmentally friendly merchandise solutions. 

How a custom printed pen made from wheat straw tells your audience you care about environmental issues

More and more people are now choosing sustainable pens with logo over any other type of pen. There are some fantastic options for consideration, from bamboo, wheat straw, recycled plastics and paper, to name a few! Investing in eco personalised pens for business shows that as a brand, you care about broader environmental issues and are active in taking steps, no matter how small, to play a crucial role in making the world a better and safer place to live. Opting for sustainable pens with a logo made from wheat straw represents a decisive shift towards implementing sustainable products; this is particularly crucial when promoting and advertising your business and services to a diverse, unchartered audience. Popular desktop items such as eco-friendly wheat straw and promotional wheat bamboo pens are not only aesthetically appealing due to their natural and simplistic finish but also incredibly durable and, most importantly, affordable. These pens represent a change in habits towards merchandise, where the demand is so high that plastic cheap printed pens are often the outsider, not necessarily the most price competitive and best value when it comes to quality. Businesses and people are likely to challenge plastic products and their relevance more than ever; this is simply down to the wide variety of excellent sustainable and recycled options available on the market; the choice is abundant. Ask any custom pen supplier, and they will agree that eco-friendly pens are now the most relevant, in-demand and sought-after pen on the market. Whatever your industry, purpose or budget, eco-friendly pens play a vital role in reducing single-use plastics. A forward-thinking choice that will help keep our and wildlife safe. It will also ensure that you as a brand are committed and invested in the future whilst positively promoting and advertising your businesses and the services offered. 

Printed company pens make a great addition to a corporate goodie bag.

Pens are one of the most versatile products on the market; they come in an almost limitless amount of shapes, styles and colours - to suit every budget and corporate branded pens are the perfect match for a business goodie bag! The great thing about corporate goodie bags is that it's a chance to present information about your business, target a specific audience, and display and gift a range of carefully selected branded items that will enhance and elevate your brand and raise awareness. A typical gift bag may contain a selection of interactive and practical merchandise. Indeed, company pens and notepads are the most widely used products, affordable and, without question, ones with unrivalled and attractive longevity. Printed pens with logo offer a simple, lightweight, but functional goodie bag gift; they are easy to carry, store in one's pockets and are a handy daily companion, ideal for any desktop or when out on the road, travelling to meetings. Due to their unmatched versatility, branded pens are great to take home and use whenever, not just at the office or for business. Giving out corporate goodie bags at trade shows and client meetings also opens up an opportunity to include a range of eco-friendly and sustainable products to further wow your audience! It's a perfect opportunity to include recycled promotional pens; options made from bamboo, wheat straw or recycled paper are always popular choices. It is a great way to ensure your clients and prospects will take notice whilst making a positive impact, one that will raise your reputation and enhance your overall brand's identity. A corporate goodie bag is a complete and compact solution to educate people, where you can directly promote your services and products. It's also a unique chance to interact, engage and evoke a response from potential new clients and to establish yourself clearly within a competitive market. 

A brief guide for buyers on promotional pen types

Printed Plastic Pens:

Plastic branded pens are the epitome of promotional merchandise, ideal for bulk purchasing and handing out at events, trade shows and exhibitions. Plastic pens come in all shapes, sizes and colours. They are perfect for almost any industry sector, especially education, charities, corporate, government and retail - they also make great items to mail out, as they are lightweight, easy to store and possess unrivalled longevity. 

Eco-Friendly Promotional Pens:

Most people now seek more sustainable and eco-friendly products than ever before, and items such as promotional bamboo pens are leading the way! Whether it's premium eco branded pens for executive gifting or low-cost marketing pens with logo for general giveaways. Eco-friendly pens offer an excellent solution that avoids single-use plastics and other materials that can not be reused or biodegradable. Eco pens provide an opportunity to enhance your business kudos whilst promoting and advertising your brand, making a positive impression that will benefit the planet. Retail, education and most other industry sectors are now considering introducing items such as eco-pens if they haven't already!

Metal Pens:

Metal pens are always in demand from promotional metal stylus pens engraved premium branded for corporate gifting or high-end branded retail. One of the most attractive features of metal pens is that they offer a unique high perceived value, especially when engraved and printed in a gift box. They make the perfect gifts for staff rewards, executive gifts, retail and new client onboarding incentives. 

Promotional Stylus Pens:

Promotional stylus pens are one of the most sought-after pens on the market, especially with more and more people using mobile devices daily. Like other pens, they come in various styles and colours to suit all budgets and are ideal for branded retail, the technology sector and education, most notably, universities. 

Pen Sets:

Pen sets are great gift ideas, ideal for various industries, from the executive level to the more budget options. Like a combination of company pens and notepads, pen sets offer a much higher perceived value product, especially when packaged in a branded presentation box. There is a vast array to choose from also, from pens and mechanical pencils and ballpoint ad roller balls, all of which are carefully selected and boxed in a complete package, ready to be gifted. 

Promotional Novelty pens:

Fun, colourful, interactive but affordable - novelty pens are always favoured when you want to make a statement and a lasting impression! The choice is abundant from a promotional pen with highlighter, banner style, character topped pen or a custom printed pen with light, to name a few! Novelty pens are perfect for charity fundraising events, gift shop retail, student fairs and festivals - where business is informal and about having fun! 

How The Branded Company can help find the perfect custom printed pen for your marketing campaign

Our industry professionals are always on hand and ready to assist with any branded pen enquiry for any event. Whether a high volume cheap promotional pen, a mid-range eco-friendly option, right through to premium metal pen - we are experts in branded pens; our knowledge is unrivalled within the industry, and we are always on top of what's new and on-trend. Whether it's a budget stick pen for a charity mailer, a custom printed pen with light for gift shop retail or an engraved metal pen or pen set for an executive gift; we have you covered, so don't hesitate to get in touch.