Why you should start considering promotional winter safety products

As the summer season draws to an end and we welcome in autumn, there is one thing that we can guarantee - shorter days.

This means that the sun sets earlier and rises later so we experience more hours of darkness as we approach autumn and, eventually, enter the winter months. This becomes even more of an issue when the clocks go back at the end of October.

With that being said, it is essential that children, commuters and cyclists put precautions in place to keep them safe as the darker evenings and mornings draw in.

The lack of sunlight during peak commuting hours puts certain groups of people in vulnerable positions which is why it is the perfect time to consider promotional winter safety products. 

They are highly affordable as a marketing option and make great additions to event gift bags and can be resold in retail store. 

Better yet, they are an ideal custom gift for employees, especially those who fall under the category of being a commuter or cyclist. As a business, it is your duty to ensure that your workers are safe and gifting them winter safety merchandise helps achieve this whilst showing your employees that you value them.

Commuters, cyclists and children are at risk when it starts to get dark.

The daily commute can start as early as 5am for many people and it isn’t unusual for employees to leave their place of work long after 6pm, especially those who work in retail, hospitality or the medical field. 

When making all or part of that journey by foot, bike or even on a scooter, there are many dangers that surface during the winter seasons.

The same is true for children when they are leaving school because, at the peak of winter, darkness can fall as early as 4pm. With the school day ending between 3pm and 4pm, most children will still be making their journey home once the sun has set.

Many of the risks that these groups face is due to lack of visibility in the darker months. For example, drivers may not be able to see cyclists or pedestrians as clearly once the sun sets which is why road accidents of this kind are much higher during the winter.

As a result, high visibility promotional products are a necessity for commuters, cyclists and children if they want to stay safe.

What are our best-selling promotional winter safety products?

Custom-printed safety products are popular all year round with health and safety campaigners but see a huge surge towards the end of summer as other industries tap into the increased demand of safety items during winter. The winter merchandise best-sellers that tend to fly off the shelves this time of year are:

Custom Printed safety lights

If you want to target cyclists then you can guarantee that these printed safety lights will have the desired impact. These are extremely popular with that audience as the reflective light can be easily attached to bags and saddles keeping cyclists visible whilst riding on the roads and pavements. The small size and weight of the safety light means that it doesn’t encroach on the comfort of the wearer either and, although it is discreet, it is still highly effective as a tool for visibility. 

You can easily brand this safety light with your logo to create a promotional winter safety product that works well as a gift for your employees or as an addition to an event gift bag. 

Printed Zipper LED lights

Though similar to the above safety light, this LED light is the shape of a zipper so that it can be easily fixed to any zip whether it be on a jacket or a bag, and it has a blinker function for added visibility. Again, it works well for cyclists and pedestrians, especially dog walkers and school children.

When creating a promotional zipper LED light, we have five colours available so that you can find the best match for your branding. It’s a slightly elevated safety light that makes for a great corporate gift.

Printed safety slap wristbands

These printed reflective wristbands are a fun way to get children more engaged in their own safety. The slap wrap feature turns them into an interactive accessory that will make school children more compelled to wear them. 

It can be sported on the arm or on a bag to make sure the wearer is visible even on the darkest of evenings.

This is a great promotional safety product to gift at school events or to re-sell in charity shops

Custom LED beanies

A custom LED beanie is a stylish and functional method of keeping commuters and children safe on the streets when it gets dark.

The headlight ensures that whoever is wearing the branded knit beanie can be clearly seen by all those on the road. Plus, it is removable so that you can wear it all year round, and it is rechargeable which extends the life of the product.

It also serves the added benefits of keeping the wearer warm during these colder months and being a huge trend piece that makes it a popular choice for student merchandise and runners.

As a promotional product, the custom beanie can be embroidered with your logo or company name to help increase brand visibility too.

Printed self heating pads

Not only does winter mean increased hours of darkness, but it also brings with it much colder weather which is another risk for the vulnerable. 

Therefore, our printed self heating pads are always popular as promotional merchandise this time of year.

They enable people to keep warm whilst outside or when not able to access heating and are particularly useful for the elderly and outdoor adventurers.  A printed self heating pad can be a great addition to a merchandise pack and there are many options to choose from, including various colours and shapes, so you can create a promotion product that best appeals to your audience.  

How winter merchandise can help create a lasting reminder of your brand

Winter merchandise is a great opportunity to make an impact on your audience and create a lasting impression of your brand. Whether you are looking for free gifts for an upcoming event, prizes for a giveaway or a corporate gift, promotional winter safety products are always a brilliant choice.

Safety promotional products serve an important purpose

The most powerful promotional products are those that meet the needs of your customers, clients or the people that you want to target. Winter safety merchandise certainly ticks this box as it is a highly important and practical collection of products that serve the purpose of keeping people visible when it gets dark or warm as the temperature drops.

By associating with products that are functional, particularly ones that promote safety, you are creating a positive and strong impression of your brand.

Safety merchandise appeals to a large demographic

13% of workers either walk, cycle or use an e-scooter for their commute and this number is set to continue growing as eco-friendly methods of travel become more affordable and more convenient than driving. This entire group of commuters are prone to the risks of winter travel and would have a need for winter safety products. 

Furthermore, parents with children of school age and university students would also benefit from promotional winter safety products. This means that you are certain to find people within your target audience that would value winter merchandise.

Winter printed products are always on display

Due to the sole purpose of most winter safety merchandise, these are products that are built to be on display. This is key for effective marketing as you want your message or branding to be seen by as many people as possible in order to yield results.

Whether it’s a printed safety light or custom LED beanie, winter merchandise is worn by the user in public spaces so the artwork or message displayed on it will be visible to anyone who passes by. 

They are quality, durable custom products

Unlike other forms of merchandise that can be a passing trend or only be of use for a short period of time, winter safety merchandise can last for years.

They are durable products since they will be exposed to the outdoors so will need to withstand a lot of wear and tear. Being that they are built to last, you can ensure that your message and brand will be reinforced every time winter rolls around and it’s time to pull out the safety merchandise. 

Winter printed gifts are not just seasonal

Although it is most suitable for the colder months, winter merchandise can still have its uses throughout the year. For example, workers who have night shifts or work unsociable hours will always commute when it's dark, even during summer. This means that they will always require safety products such as these so you are not investing in promotional items that are limited to one or two seasons.

Looking to engage an audience with branded merchandise for winter safety?, our experienced team are here to help