Promotional products play an essential role in the success of your business at events, such as exhibitions and trade shows. The act of gifting people with printed products at networking events can help you attract attendees to your stand, increase brand visibility outside of the event, enable you to promote new services and products and enable you to leave a lasting impression that sets you apart from the competition. When people see branded merchandise at your stand, especially when they are products that are practical and have value, they are far more likely to approach you.
Your business could even invite existing clients to the event for an opportunity to catch-up and gift them with a goodie bag filled with a few promotional items.
You should also consider how branded clothing can help you create the right impression at company events. When your employees are all wearing printed t-shirts or custom hats or polo shirts that display your company name and logo, it makes them look more cohesive and professional which helps build a positive image of your brand.
The business world is fast-paced and unpredictable which is why it is important to make sure you are prepared for whatever may happen.
For example, if you decide to sign-up for a trade event or exhibition at the last minute, have some additional budget signed-off at short notice or have some visitors making an impromptu stop by the office, then you will need to get some promotional items made and delivered as quickly as possible.
You could also find yourself with some stock issues or being let down by another promotional product supplier which leaves you in need of some more printed products urgently.
This is where our express promotional products service comes in.
We can supply you with high-quality branded merchandise in the UK within 24 hours so that you are well-equipped for any event at any time.
Promotional bags have always been one of the most popular printed products within our express service because of their versatility, wide appeal and effectiveness as a way of advertising a brand, product or service. Why invest in express printed bags? Promotional bags are always a strong choice for printed event merchandise and this year, in particular, Mini Contrast Shoppers with coloured trims and promotional cotton tote bags are popular front runners, as well as Kraft paper bags for those who want to be even more eco-conscious.
They are also very handy as a method of handing out additional company merchandise, including brochures and other printed materials, acting as a reusable gift bag that can be distributed to attendees.
Another company branded product that works well for high volume giveaways are custom pens. Similarly to printed bags, company pens boast practicality and wide appeal as well as offering some great eco-friendly options such as pens made from bamboo and recycled plastic.
Though their appeal may be more targeted towards students, young professionals and office workers, printed notebooks are in high demand as express company merchandise.
They are often gifted with promotional pens and other branded stationery products as part of a merchandise set, and can even be designed in corporate colours so that they align perfectly with your brand.
One of the biggest trends for promotional products in 2023 are eco-friendly alternatives.
With the public becoming more concerned about sustainable living, the importance for businesses to embrace eco-friendly practices is at its highest. This is why many of the most popular promotional items for exhibitions this year will be those that prioritise sustainability.
Eco-friendly branded notebooks
Our eco friendly promotional notebooks look good whilst doing good for the planet. The collection includes custom notebooks made from cork and recycled paper to ensure that you can give your customers and clients impactful promotional products that don’t harm the environment.
From our promotional Lowick bottle to our printed Bowe water bottle with straw, our wide range of stylish drinking bottles promote healthy living in the most sustainable way. Printed logo bottles are an effective way of promoting your brand whilst getting people to replace plastic single-use bottles with a reusable one.
Keep it simple with printed pens that are fun yet functional. Our Calico Ballpens are part of our best selling range as their solid colour can be used to match your branding and the barrel and clip printing offers you a superb printing area.
Make sure that your company stands out for the right reasons with printed clothing that can act as a uniform. Check out our custom printed SoftStyle T-Shirt which is great for trade shows or our company branded FTOL Fleece Jackets which are perfect for outdoor events.
If you want to capture the attention of a younger audience or the gadget lovers, then express promotional mobile phone grips are a unique promotional gift idea that will do the job.
They are an extremely popular trend amongst university students and would work well at open days, freshers fairs or even for charity fundraising.
Branded metal travel mugs are a bold and brilliant choice for promotional merchandise and our Oregon mug and bottle range is a particularly popular style with all types of industries due to the low cost and large variety of colour choices.
The decision to invest in printed merchandise gifts for your business is one that you will instantly reap the benefits for no matter how you choose to use them. Whether you are distributing them at events to increase brand visibility amongst your target audience or gifting them to new employees as part of their onboarding to boost motivation and retention rates, branded merchandise is a smart investment for your company.
Even when gifting merchandise to existing clients you’ll notice the benefits thanks to the reciprocal thinking that it can cause which means clients are more likely to refer your business, spend more money with you and remain loyal.
So don’t delay and get started with our express promotional product options.
The Branded Company, Unit D14, Leicester Business Centre,
111 Ross Walk, Leicester, LE4 5HH, United Kingdom