Why should you consider promotional drinkware a champion choice for your marketing budget?

Investing in company promotional products, such as promotional drinkware, is a smart choice for where to allocate your marketing spend. Drinkware promotional products are the most on-trend, affordable, practical and relevant of all event merchandise, guaranteed to grab attention and get people talking!

The range is broad and impressive, with items such as printed bottles, branded metal travel mugs,  promotional coffee cups and porcelain printed mugs being some of the most popular, appealing to all demographics and industry types and for all occasions. Custom drinkware is also an excellent retail seller, with branded mugs being the most in-demand; they offer an unrivalled print area and an attractive ROI for gift shops and charity merchandise.

What main benefits can you gain from investing in promotional drinkware?

There are many appealing attributes to investing in promotional drinkware. For example, printed mugs are one of the most iconic, sought-after and functional promotional products on the market, not only as custom printed products and promotional giveaways but also as prominent marketing tools to clearly advertise and promote your brand to a broad and diverse audience daily. Branded drinkware such as promotional water bottles also benefits from their remarkable shelf life, with appealing longevity ensuring value for money from your investment and continuous exposure of your business and brand, whether on the desk or the daily commute.

Learn more about the types of promotional drinkware that can accelerate your brand.

Promotional Mugs and Printed Cups:
With such an array of custom company mugs and cups, you can select the most suitable materials for your budget and purpose. Printed company coffee mugs and promotional takeaway cups offer a classic style but affordable option for drinkware, ideal for event merchandise and retail due to their competitive price point. Similarly, glass is also lower cost but delivers a much higher perceived value, is the perfect material for staff and client promotional gifts and will look stunning when engraved. Stainless steel branded mugs and cups offer a durable and modern alternative to ceramic and glass; they also look great when engraved and are equally attractive when printed.

Company Printed Water Bottles:
Custom water bottles are among the most popular promotional drinkware items due to their versatility and affordable price. Not only do branded water bottles; promote healthy living, but they are also a great way to advertise your brand due to the generous print area. Also, as they have such longevity, it makes them naturally sustainable. Still, many eco-friendly printed bottle options are available, produced with materials such as recycled plastics, wheat straw, and BPA-free plastic. Another popular type of water bottle is the insulated double-walled version, which is ideal for keeping drinks hot and cold for hours; these are available in many styles, colours and sizes to suit all budgets.

Printed Travel Tumblers:
The popular printed takeaway mugs and travel tumblers are one of the most trending best sellers within the drinkware market. They are ideal travel companions due to their portability and durable nature, perfect for daily commutes, client visits, work, and leisure. Engraved metal travel tumblers also offer a range of branding options, from the recommended laser engraving to screen and pad print to full-colour digital on some options.

Custom design considerations for promotional drinkware

Logo and Branding Placement:
You can brand your promotional drinkware in many ways, depending on the style, material and overall aesthetics you wish to invest in. Promotional bottles, company mugs and printed coffee cups offer a generous and appealing print area that will accommodate various methods of branding, screen print, pad print, transfer, digital print, dye sublimation, Pantone matched and engraving, to name just a few! Screen and pad print is traditionally and arguably the most cost-effective way to brand promotional drinkware. Ideal for all materials such as ceramic, plastic and metal and also offers a sizeable print area, often able to wrap around the entire body of the drinking vessel. For metal and natural materials such as bamboo, engraving is a good choice, offering an excellent finish and unrivalled longevity with a high perceived value. Dye sublimation is ideal for full-colour, detailed designs and photo images for mugs and bottles. Dye sub produces long-lasting effects perfect for ceramic mugs like the Cambridge due to its straight lines and large surface area. Most mugs and some bottles offer the option to brand the handles, base and inner rims to create that additional premium and exclusive look!

Balancing Aesthetics and Functionality in your promotional giveaways:
The visual aspect of your promotional event merchandise is imperative; it grabs people's attention and entices them to your trade show or exhibition stand. Branded drinkware is a must-have for any business looking to promote and advertise its brand; they are affordable but relevant, making everyday handy items for business and leisure. Selecting the most suitable colour is as integral as the product itself and a vital factor when deciding what design and message you wish to convey to your audience. As branded drinkware comes in an extensive range of shapes and sizes, it's crucial to ensure you use the most suitable logo configuration to maximise visual appeal, especially when using drinkware as event merchandise giveaways.

How custom drinkware helps with enriching brand recognition

Custom drinkware is widely sought-after event merchandise; its versatile appeal makes it one of the top categories across all branded products. It also offers an excellent opportunity for your brand to make an impact, be visible and increase brand awareness. Custom drinkware and promotional event merchandise go hand in hand; they are practical marketing tools that offer a great ROI, ideal for trade shows, business events, freshers fairs and client meetings.

How promotional drinkware is one of the most cost-effective marketing tools

Printed company drinkware offers an immeasurable way of marketing, advertising and promoting your brand to a potentially limitless daily audience. Promotional mugs and printed desk bottles also provide an unrivalled and cost-effective way of reaching your target audience compared to other expensive and premium forms of advertising, such as TV ads, billboards, and digital or print advertising. The portable but practical nature of drinkware and how it travels, for example, for daily commuting and social activities but also as a handy desktop item, makes promotional drinkware the ideal marketing gift to enhance and elevate your brand.

How will custom-branded drinkware help improve customer loyalty and retention?

Due to the higher perceived value that branded drinkware offers, it's a great way to enable you to maintain working relations with your most valued customers and your loyal and devoted employees. Creating a positive association with your brand and clients is imperative to long-term success, where repeat business through loyalty and retention is a significant factor in how you progress and what you achieve as a company. Drinkware gifts are likely to be used daily, whether on the desktop or when you are on the road and offer a constant reminder and prominent call to action should anyone wish to contact you. You can view more of our employee promotional gift ideas here.

Matching Brand Guidelines:
With such an extensive drinkware selection, the opportunities for matching corporate identity aligned with stock colours, styles, shapes and designs are easily achievable. Custom drinkware is also unique in that it can be bespoke and made to order; a popular choice is by Pantone matching colours to align corporate brand guidelines, where specific PMS colour references have to be adhered to. The popular Chilly style custom metal bottles, ceramic colour match mugs, and select sports bottles are widely in demand for brand colour customisation to meet strict corporate guidelines, delivering unique and exclusive products that will positively expose your brand and culture.

Considering your target audience:
Whether you are looking for promotional mugs and custom bottles for event merchandise and promotional giveaways or branded drinkware for the retail market, considering your target audience is the key to success. Appealing to a broad demographic ensures that your brand and company message reaches a diverse and limitless audience. For example, drinkware can appeal to specific audiences and theme-based events within all industry types where it will make the most impact.  Universities, schools and colleges invest in printed sports bottles, promotional travel mugs and brightly coloured printed cups as they are relevant and affordable, ideal for raising awareness and promoting new services and schemes. However, drinkware like premium company metal travel mugs, flasks and vacuum bottles will be more suited to the corporate gifting market than volume event merchandise giveaways.

Speak to The Branded Company Experts. We can help guide you with your budget and audience target for the right collection of effective promotional merchandise to ensure your event, new product, or service launch is a success.