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An Expert Insight: The Quintessential Promotional Products for Summer 2023



As the sunnier months of 2023 beckon, businesses are again on the cusp of decision-making. Beyond planning for Q3 and Q4, there's the pressing matter of discerning the optimal promotional items to feature in their expansive marketing toolkit. While the surface-level objective is branding visibility, a deeper dive into this realm uncovers that branded merchandise is much more intricate. It articulates a company's core values, aspirations, and vision. And, more than ever, it's about environmental mindfulness.

Eco-Friendly Promotional Products: The Future of Sustainable Branding in an Environmentally-Conscious World


With the global community increasingly mindful of climate change and environmental issues, promotional merchandise must evolve to reflect this new worldview. This leads us to the rise of eco-friendly promotional products such as bamboo and recycled promotional items. Their increasing popularity isn't just a testament to their reduced environmental footprint. It indicates an organisational shift where businesses boldly declare their sustainable intentions. With merchandise options made from recycled materials, post-consumer plastic RPET, bamboo, wheat straw and even coffee fibre, there are enormous amounts of sustainable branded products to explore in 2023.

Event Merchandise: Beyond Freebies to Meaningful Brand Connections at Live Gatherings


Meanwhile, in cultural entertainment, the undeniable resurgence of live music events and festivals reiterates the importance of tangible promotional items. But these aren't just frivolous merchandise freebies. Products like promotional reusable water bottles or custom bamboo sunglasses can profoundly resonate with event attendees when curated with care and intent. Such promotional items don't just serve a practical function; they seed a brand into the minds of consumers, ensuring prolonged and positive brand recall.

Key Merchandise Picks for 2023: An Expert's Perspective

Promotional Curvy Speckle Eco Ballpen
In an era where digital dominates, one might argue the redundancy of the humble printed pen. Yet, for those who cherish the tactile experience of writing, the Curvy Speckle Eco Ballpen is a revelation. Meticulously crafted from 67% wheat straw amalgamated with 33% ABS, its distinctive speckle isn't just an aesthetic choice—it's a conversation starter. This custom pen not only facilitates writing but evokes discussions on sustainability. Moreover, its eco friendly nature underscores a sustainable approach, contrasting the disposable culture that's unfortunately prevalent today.

You can explore more of our wheat straw promotional products here

Custom Bamboo Trolley Coin
Promotional trolley coins, beyond their obvious utility, can be symbolic. In the case of branded bamboo trolley coins, they become emblematic of a sustainable future. Leveraging FSC-approved materials sourced responsibly from the UK, these coins echo a message of environmental responsibility. Moreover, their laser engraving option offers a bespoke touch, enabling brands to infuse their unique ethos. For businesses keen on further bolstering their eco-credentials, the choice of printed bamboo giveaways is vast, including custom bamboo pens and promotional bamboo notebooks.

Promotional Borrowdale Notebook Natural:
In a world awash with digital notes and virtual meetings, the tactile allure of a physical notebook stands undiminished. The custom Borrowdale Notebook isn't just another notepad; it's an ode to the organic. Its unembellished cover and pristine pages beckons users to pen down thoughts, sketches, and dreams. Its auxiliary features, such as the pen loop and ribbon marker, hint at meticulous design thinking.

You can view more of our printed eco friendly notebooks here

Promotional RPET Backpacks:
The traditional backpack receives an eco-makeover with the advent of custom RPET backpacks. By repurposing plastic bottles, these logo backpacks offer an environmentally friendly alternative to their polyester counterparts. They symbolise the remarkable transformations possible through innovation and eco-conscious thinking.

You can view our entire promotional bag collection made from RPET here.

Printed Water Bottles:
The global movement away from single-use plastics has catalysed the rise of reusable water bottles. More than just hydration vessels, these custom bottles are statements of eco-consciousness and personal responsibility. Their adaptability for branding makes them a prime choice for businesses keen on aligning with sustainable practices. For an additional level of eco friendly promotional kudos we also now have printed eco water bottles in our collection.

You can view all of our promotional water bottles here

Biodegradable Promotional Products:
Biodegradability is no longer a niche concept. As companies worldwide strive to minimise their carbon footprints, biodegradable promotional products emerge as sustainable champions. They not only ensure brand visibility but do so without compromising the environment.

Custom Solar Products:
Harnessing the sun's power, custom solar promotional items are a beacon of innovation. These products elegantly combine utility with sustainability, making them prime candidates for businesses wanting to underscore their commitment to eco-friendly merchandise practices.
As businesses gear up for the challenges and opportunities of 2023, their promotional choices will play an instrumental role in shaping perceptions. It isn't just about the immediate transactional value of these items but about their long-term impact on brand perception and alignment with global priorities.

For those businesses at the crossroads of merchandise decision-making, seeking expertise can make all the difference.

Enter The Branded Company Team
A conglomerate of thinkers, innovators, and promotional product experts. Our track record in curating bespoke promotional merchandise ensures visibility and meaningful engagement.

In this era of information overload, standing out is paramount. And with the right promotional products, businesses can do more than stand out. They can inspire, lead, and make a genuine difference. Why not give us a call on 0116 298 2555?

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