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We can't deny the difficulties charities are facing in 2024 when it comes to fundraising.

For those who know me, charity and assisting those in need are close to my heart. With the cost of living hitting people's spare cash, it impacts not only donations but the costs for the charities to support their causes.

"For 2023 a shift in performance occurred for medium and large organisations, with an increase in those reporting raising less than budgeted compared to 2022."

Taken from the onecause.com website.

The 2024 fundraising outlook report. You can view the entire report here

Big takeaways from this report include

Fundraising events remain big revenue generators for nonprofits to reach funds.

Sustainability is an additional challenge facing fundraisers.

Due to economic challenges, nonprofits need to focus on new patrons and donations more than ever.

How I Believe Charity Promotional Products Will Help Fundraising Teams With Revenue Generation and New Donor Engagement.

Fundraising merchandise is nothing new; it has been embraced by both smaller and larger nonprofits for a very long time.

But which charity printed products represent both affordable giveaways and help with engagement?

Essential Promotional Giveaways in 2024 For Fundraising Events

Fundraising events require marketing budgeting for spending for two main reasons. Promotional items for donor engagement, charity awareness, and the need for branded products and clothing for your fundraising team.

Our top 3 best-selling charity branded merchandise for donor engagement

From our experience and existing charity clients, the promotional products below benefit fundraising in two ways: they can be given away in exchange for donations or even retailed to charity supporters for revenue generation. They are also very budget-friendly for fundraising targets.



Our Top 3 Custom Clothing and Event Accessories For Fundraising Teams

Your team must be easily recognised and trusted for any charity event. Branded event clothing and printed lanyards with security IDs will help with engagement, recognition and trust when speaking to new and existing charity patrons.

  • Custom Charity Lanyards

    Printed lanyards offer a prominent display of the charity's branding. By custom printing them with the charity's logo, colours, and messaging, they act as a walking advertisement, enhancing the charity's visibility and recognition among attendees and even outside the event. They can hold ID badges, keys, or other necessary items, ensuring that team members have everything they need at hand. This functionality aids in efficient operation, as team members can quickly and easily identify each other and access secured areas or equipment.

    For express printed lanyard routes, we can produce your design with dye sublimation. You can read more about our printing processes here.

    FROM 96P


I Predict That Eco Friendly Promotional Products Will Be Integrated Into More Charity Fundraising Campaigns.

In 2024, charities and fundraising managers are further challenged by listening to environmental concerns, exploring how brand image impacts new donors' engagement and how this shapes the choices made when planning fundraising events. 

With new eco promotional giveaway choices and more affordable, sustainable merchandise products, more charities will explore alternatives to single-use plastics and disposable novelty gifting.

Here at The Branded Company, I have been excited to see even more additions to promotional eco bags, such as those made from RPET and increasing options for eco promotional pens made from recycled plastics and even bamboo.

For event accessories, you can also explore printed recycled lanyards or custom bamboo lanyard options. Custom Event clothing now contains sustainable clothing options such as recycled garments or organic cotton.

Here Are My Predicted Top 3 Most Popular Sustainable Merchandise For Charities This Year

Budgets are tight for charities, and cost is still vital to ensure promotional spending is valid with a return on engagement and support. With eco merchandise becoming more affordable, you can make it work for your budget and show environmental commitment at the same time.


I hope my guidance explains the important role in selecting the right promotional items for your charity initiatives.

In a landscape where fundraising is rapidly evolving, and sustainability is increasingly at the forefront, the choice of promotional merchandise is pivotal. It's not just about the products; it's about aligning them with your organisation's ethos and objectives, plus your fundraising event budget.

My commitment extends beyond supplying printed items. I'm here to provide bespoke solutions and expert guidance, ensuring your promotional choices genuinely contribute to your goals. Whether it's eco-friendly merchandise options that reflect your commitment to the environment or innovative charity items that engage and captivate your audience, our diverse fundraising merchandise is tailored to the specific needs of charitable organisations.
Collaborating closely, we can pinpoint the ideal combination of promotional items that will elevate your fundraising activities, amplify your message, and strengthen the bond with your supporters.

Let's explore how we can enhance the impact of your next charity event.


Written by Muzi - Account Manager At The Branded Company

Tel: 0116 298 2555

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