Spring Merchandise Ideas To Re-Energise Your Brand

It may not quite feel like it when we step outside, but spring is officially here. The days will start getting longer, the temperature will rise (we hope), and people will start spending more time outside.

This means that now is the perfect time to consider how to align your company merchandise with the current season.

At first, it may not occur to you that seasons can, and should, play a factor in your marketing decisions but they are just as important as yearly or holiday trends.

Why You Should Embrace Seasonal Trends in Marketing

Marketing is about using various tools to appeal to your target audience and establish your place in the industry. This includes identifying trends that will set you apart from competitors and keep your brand relevant.

The UK Weather Will Have An Impact On Your Event

Not only is it important to keep up with marketing trends for the year ahead, but seasonal cycles also play a key role.

Let’s look at it this way…in the height of autumn and the weeks leading up to winter, it wouldn’t make sense for a business to invest in custom bucket hats or printed portable fans.

Sure, they might still be appealing merchandise giveaways and see some success at an event or as a promotional giveaway, but they seem to indicate a lack of thoughtfulness on behalf of the brand and relevance.

It would make far more sense to offer promotional umbrellas in the cooler, wetter months because they are more valuable and useful at this time of year than summer promotional giveaways.

The seasons dictate many activities and behaviours that people partake in and, therefore, the promo products that they need or want. You should keep this in mind when investing in corporate merchandise, particularly if it is for a specific event.

If you want to tap into your audience, above all else, you need to think about what they need. This could be based on their job or interest, but you must always take into consideration the season, too.

This is why you should now consider merchandise ideas that are the perfect fit for spring.

How Spring Promotional Products Will Drive Brand Loyalty

Promotional items for spring are a surefire way of driving brand visibility and loyalty. The biggest impact that your company merchandise can have is when it offers its recipients a practical promotional product - and what’s more practical than a branded item that is perfect for the current season?

When you show that real thought and consideration have been taken in your merchandising decisions, your audience will build a stronger relationship with your brand.

What Are The Top Spring Merchandise Trends For 2024?

Let’s delve into a couple of the most popular spring merchandise ideas for this year:

Promotional seeds

If there is one thing most people associate with spring, it’s the outdoors. Springtime is when flowers start to bloom and many plants begin to thrive making it the best time of the year for gardening.

With that in mind, promotional seeds are a smart merchandise idea for spring. From printed packets of seeds and custom desktop gardens to printed seed paper giveaways and business cards made from seed, there are plenty of seed-related promotional products that can help your business blossom this spring.

They’re extremely easy to distribute whether you want to send them via direct mail or hand them out in volume at events so explore our promotional seed options to get started.

Custom bucket hats

As the weather starts to warm up and people are more inclined to spend time outdoors, attend festivals and go on holiday, this is a great time for your business to invest in printed summer clothing accessories such as promotional bucket hats.

These make some of the best promotional items to give away or resell at events because of their perceived value given that they are trendy, staple promotional fashion items.

Also, custom bucket hats are an excellent method of advertising for your brand. With your company name or logo printed on the front, wearers will be acting as walking billboards by spreading awareness of your brand wherever they go.

Looking To Boost Your Brand Sustainability? Learn More About Our Eco-friendly Promotional Items

Eco merchandise is not just a category option for your brand; I would go so far as to say that it is a necessity. We live in a time where sustainability is no longer a buzzword that makes your business look good or stand out; it is essential for your business's reputation.

The public has become increasingly eco-conscious and looks to support businesses that make an effort to embrace sustainable practices.

Fortunately, investing in sustainable promotional items is the perfect way to achieve this.

We have many great options when it comes to eco-promotional products with some of our bestsellers being our Priestly promotional recycled notebook with pen, printed recycled carton and corn plastic ballpoint pen and custom bamboo trolley coin.

My Advice On Bringing Spring Promotional Giveaways Into Your Trade Show or Corporate Event

If you choose to purchase spring corporate merchandise for an upcoming trade show or event, I would like to share a few tips so that you can make the most out of your investment.

Keep Your Promo Items Relevant Or Useful

When deciding which branded products to bring to the event, discuss with your team and consider ideas relevant to your business and those attending the event. You want to ensure that there is alignment between your brand and attendees to create the most impactful promotional products.

Promote Your Event Far And Wide

In the weeks leading up to the event, let people know that you will be there and that promotional gifts will be offered to attendees. You can also reach out to your key contacts directly and invite them to visit you at the event for a catch-up with the promise of a promotional gift bag. This is a great way of building awareness and creating excitement around the event.

Make Sure Your Promotional Items Are On Display To Pull In The Crowd

You should also take time to prepare your stand ahead of and on the day to ensure that it is visually appealing and that your promotional spring giveaways are clearly on display for all passers-by to see. This will attract attention and draw people over to your stand.

If you would like any more support or advice on creating spring merchandise for your business, feel free to contact us!

Here at The Branded Company, we have a wealth of experience in determining what promo giveaways will work best for your business and budget