How Venues Can Attract Large Audiences for EUROS 2024 With Promotional Giveaways

As an account manager in the promotional products industry. I've seen it all. From the excitement of fans to the frenzy of last-minute preparations. The EUROS 2024 is just around the corner.

With that in mind, here's a humorous look at how venues can use promotional giveaways to pack football fans in like sardines at a concert.

EUROS 2024 promises to be the year's football event, and every venue hosting the match viewing wants to be packed to the rafters. From my experience, nothing gets people flocking to your event better than the promise of free merchandise. Here's the game plan for how venues can use promotional products to score big with fans.

Tips On Attracting Large Audiences with Promotional Giveaways

Creating Pre-Event Buzz

Generating pre-event buzz is like warming up before the big game, you can't skip it if you want to win. Announcing free sports merchandise through the most effective channels will create a buzz that's being talked about and shared around and has a countdown in days.

Social Media Campaigns: 

Think of platforms like Instagram, Twitter, and Facebook as your pre-game pep rally. Create countdowns, teaser posts, and engage followers with the promise of keys to exclusive giveaways. Interactive content such as contests and polls can boost engagement and spread the word faster than a rumor in a high school cafeteria.

Email Marketing: 

Send out Newsletters highlighting the giveaways. Add information about how they can get into the venue and competitions, building anticipation about what they could win.

Local Partnerships: 

Partnering with local businesses with a strong community following can amplify your message. Think of it as getting a band of cheerleaders together. They will help spread your message to an audience you might not otherwise reach and add some local influence to your event.

Think About The Experience At Your Venue

On the day of the sporting event, your company, SWAG, should be the star player, keeping the energy high and the attendees engaged.

Welcome Gifts: 

Welcome fans at the entrance with football-themed printed t-shirts and welcome gifts such as promotional caps or printed reusable cups. Integrating props such as these will serve as memorabilia, a reminder that they are a part of this exclusive club. And no one ever turns down little free promo giveaways.

Halftime and Full-Time Raffles: 

Organise raffle draws at the halftime or full-time period after the match to continue to tap on the excitement levels. Prizes could be about anything, from signed memorabilia to vouchers for local businesses. Just make sure the announcer has a flair for the dramatic (it's all about building some suspense)

Interactive Zones:

 Set up interactive zones where fans can take part in activities or games to win instant merchandise prizes. Get them into some football-themed challenges, photo booths, or even trivia quizzes. Just be ready for a clash or two (a little friendly competition never hurt anyone)

The Long-Term Marketing Benefits Of Company Merchandise Giveaways

Company merchandise giveaways do not just impact the time of the event but are like gifts that keep on giving. Logo-branded items that the attendees take home become walking billboards for your venue.

Brand Exposure:

Each time a fan uses branded clothing, a promotional reusable water bottle, or a printed cooler bag, you increase the visibility of your brand. In other words, it's like having your 'army' of brand ambassadors.

Social Media Amplification:

Encourage them to post about their first event experience on social media with a certain hashtag. User-generated content will spread and, in some cases, may even convert potential football spectators to choose your venue for the next game.

Customer Loyalty:

People are given high-quality, valuable promotional giveaways that will make the visitor appreciate your venue. This increases the likelihood of fans coming back for their next events and referring your venue to others. And who doesn't like a great promotional freebie that people actually use?

As an account manager within the promotional products industry, I can confirm the power giveaways have in filling the stadium with fans and ensuring the ambience lasts for years.

Venues can ensure their EUROS 2024 is a success and remains unforgettable by using pre-event buzz, in-venue experience, and long-term marketing embedded in the event.

The buzz created by company giveaways not only fills seats but also transforms attendees into brand advocates, extending the reach and reputation of your venue long after the event has ended.

With the right marketing strategies in place, venues can make EUROS 2024 an unforgettable experience in terms of football and fan engagement. So, let's prepare those giveaways and turn this event into a once-in-a-lifetime experience!

More ideas on promotional products perfect for the EUROS 2024 can be found in The Branded Company's EURO 24 Event Products.

Written By Dylan - Account Manager At The Branded Company

Tel: 0116 298 2555

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.