Why Promotional Toys Are Effective Advertising Gifts

Play captivates both children and adults alike, making it a universal appeal and a potent tool for brands. Promotional toys tap into this by offering fun, engaging experiences that foster an emotional connection with the brand. Remarkably, 83% of consumers appreciate receiving promotional products, which significantly boosts brand recall and loyalty (Source: Promotional Products Association International — PPAI).

For advertising and engagement, promotional gifts and novelty merchandise are cost-effective yet highly effective at stirring customer interaction. Imagine branded gifts and promotional gadgets at a trade show – they can attract booth traffic, engage social media, or prompt newsletter sign-ups. According to PPAI, 79% of consumers who receive a promotional product research the brand, underscoring the power of company marketing gifts in boosting engagement and brand interaction.

Promotional products are also trackable through metrics like brand recall, customer loyalty, and direct sales. By investing in promotional toy items with QR codes or social media hashtags, brands can monitor engagement and conversions. The ASI Global Advertising Specialties Impressions Study highlights that promotional products have a lower cost per impression (CPI) compared to nearly all other media forms, making them ideal for budget-conscious small businesses.

When gifting promotional toys can evoke nostalgia and retro memories, making them a powerful tool in marketing strategies by tapping into audiences' sense of familiarity and comfort.

What Custom Branded Toys Are Trending For Business in 2024

Custom Eco-Friendly Toys:

With sustainability at the forefront of consumer concerns, toys made from biodegradable and wooden materials remain highly popular. These eco-friendly merchandise options appeal to environmentally conscious consumers and enhance brand image.

Our promotional toy options made from sustainable materials include our promotional wooden cube puzzle and custom tangram puzzle.

Tech-Integrated Promotional Toys:

Toys that incorporate technology, such as VR (Virtual Reality) features or smart connectivity, are in demand. These innovative toys provide interactive experiences that captivate users.

Why not explore our promotional VR glasses?

Nostalgic and Retro Promotional Toys:

Leveraging nostalgia, brands use retro-inspired toys to evoke fond memories and build emotional connections with their audience. Nostalgia can bridge generational gaps, appealing to both older consumers who experienced the original products and younger consumers fascinated by retro trends. This broadens the brand’s appeal and reach. Brands like Coca-Cola, Nintendo, and Nike have successfully used nostalgia to rekindle old memories and attract new audiences through classic products, retro packaging, and heritage-celebrating campaigns. 

Our promotional Rubix cube products make the perfect executive branded desk toy, spreading your marketing message

Custom Skill Games

If you are looking for a promotional item that will be enjoyed by families and groups and will give your brand huge exposure, then why not explore our promotional skill games, which include printed playing card sets, custom Ludo sets, and the ever-popular custom printed dominoes sets?

Trending Custom Branded Fidget Toys for SEND Children in 2024

Fidget toys are gaining popularity, especially for supporting children with Special Educational Needs and Disabilities (SEND). Here are some trending promotional toy options:

Custom Pop Fidget Toy:

Ideal for children who need to keep their hands busy, the repetitive action of popping bubbles helps maintain focus and reduce anxiety. Available in various shapes and colours, these toys are appealing and engaging for children.

Promotional Fidget Spinners:

A classic choice, fidget spinners help improve concentration and reduce stress. Customisable with logos and available in different colours, they make excellent branded gifts that are both fun and functional.

Custom Fidget Popper Keyrings:

Portable and easy to carry, these keyrings are great for on-the-go sensory play. Available in different designs, they can be clipped to backpacks or keys, ensuring children always have a soothing tool on hand.

My Advice On Getting Your Message Out To Your Audience With Company Custom Toys

As a promotional products account manager, I’ve seen firsthand how custom-branded toys can effectively communicate your brand's message. Here are my top tips:

Choose Audience Relevant Promotional Toys:

Select toys that resonate with your target audience, such as custom tech gadgets for a tech-savvy crowd or eco-friendly toys for environmentally conscious consumers. For children and families explore group games.

Incorporate Your Brand Identity:

Ensure your branding is prominent yet tasteful. Customisation options like colour schemes, logos, and slogans should reflect your brand's personality.

Create Interactive Experiences:

Use toys that encourage interaction. This not only engages recipients but also makes the brand experience more memorable. Interactive toys like puzzles, building sets, or augmented reality (AR) toys invite users to engage deeply, creating a lasting connection with your brand. For instance, a promotional puzzle can be a fun desk accessory, constantly reminding the user of your brand as they interact with it.

Measure Impact:

Use tools like QR codes to track engagement and gather feedback, helping you assess the effectiveness of your campaign. By thoughtfully integrating custom toys into your marketing strategy, you can create powerful, lasting connections with your audience.

You can read more about how to implement QR codes in your marketing in my blog "Do QR codes work to market your business?"

Not Sure Which Promotional Toys Will Work For Your Audience Or Budget?

By understanding your specific needs and audience, we can tailor our merchandise suggestions to maximise impact and brand recognition. Our expertise streamlines the process, saving you time and effort. We will help you elevate your brand presence at any event.

Written By Dylan - Account Manager At The Branded Company

Tel: 0116 298 2555

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