How To Use Promotional Hats for Brand Awareness
In my role as an account manager here, I'm often asked for merchandise ideas on appealing promotional gifts for events for all ages and demographics that can be used to enhance brand awareness and engagement during events.
One highly effective and affordable option is custom-printed hats. Are you looking for something for a corporate event or marketing campaign? Perhaps a solution is to fire up your company's social media presence. Branded hats are fantastic options.
In this blog, I will discuss how hats and all their uses for advertising will benefit your event and brand, focusing on the most popular choices for your summer event planning.
One Of The Best Promo Gifts for Brand Awareness
With your logo or message embroidered or printed on a promotional hat, you have a big opportunity for increased brand visibility. They're wearable. Durable, fun and affordable. It has a universal appeal that reaches far and wide. Here are just some of the reasons why custom hats work so well:
Keeping Your Message Or Logo Highly Visible
Custom hats are highly visible advertising giveaways, making them an excellent choice for gifting to a large audience. Unlike smaller promo items that can be overlooked, hats are worn on the head, naturally attracting attention. This visibility is excellent in crowded places, such as events, festivals, or public gatherings, where your brand can stand out prominently for photo opportunities. When someone wears your branded hat, it effectively serves as a moving advertisement, ensuring that many people see your logo or message.
For huge visibility, promotional hats often appear in photos shared on social media, further amplifying your brand awareness beyond the physical event.
Advertising On The Go
Logo hats provide a unique form of mobile advertising when worn out in public. Each time an individual wears your custom hat, they become a walking advertisement for your brand. This means that your promotional message travels wherever the wearer goes, reaching a diverse and potentially global audience. Whether they are commuting, attending a sports event, or simply walking down the street in your local community, the hat continues to promote your brand. This kind of marketing exposure is invaluable because it increases the chances of your brand being seen by many people, many of whom may not be reached through traditional advertising methods.
Because hats are durable and can be worn repeatedly, your brand gains repeated exposure over time, maximising the return on your marketing investment.
Promotional Hats for Fundraising and Charity Events
Hats can play a crucial role in fundraising and charity events, offering several benefits that extend beyond just brand promotion. Here's a look into how to use them for your next charity fundraising effort.
Generating Funds
Charity fundraising teams are always challenged to explore promotional items that can be a significant fundraising source. Organisations can generate substantial funds by selling charity-branded hats at fundraising events or through online platforms. The funds raised from these sales can then be directed towards the charity's goals, providing much-needed financial support and increasing brand awareness as buyers wear the charity hats daily.
Charity Event Giveaways
Distributing custom hats as giveaways during charity events can create a sense of unity and community among participants. Everyone wearing the same hat fosters a feeling of solidarity and shared purpose. Hats also serve as lasting reminders of the event and the cause it supported, encouraging participants to continue their involvement or support in the future.
Campaign Promotion
Social media is a powerful tool for extending the reach of fundraising campaigns. Custom hats can be leveraged to create engaging social media content. Encourage event attendees and supporters to take and share photos of themselves wearing hats using a specific campaign hashtag or QR code.
You can learn more about QR Codes in our helpful blog
Do QR Codes Work To Market Your Business?
This can create a viral effect, spreading awareness about the cause to a wider audience. The visual appeal of the hats and the personal stories associated with them can significantly boost the campaign's online presence and engagement.
My Top Picks for Promotional Hats In 2024
Baseball caps are all-time classic promotional giveaways. They are stylish and wearable in any age group and have a big print area for displaying your company logo or message.
They are perfect for sports events, corporate outings, and casual wear.
Custom bucket hats made a huge comeback in 2022-2024, especially among young audiences. Their casual yet happy vibe is perfect for press shots for music festivals, beach events, and summer marketing campaigns. They are also great for re-seller retail!
Promotional giveaways with a novelty factor also provide sun protection for functions like company-themed parties and even up to large staged music festivals like those focused on country music.
Straw hats are still a great novelty for outdoor events in the summertime. They add shade from the sun and make unique merchandise gifts for everyone in the family, making them perfect for beach partying, garden events, or open markets.
Look to print your logo or message on the hat ribbon or transfer print to the side of the hat for a larger message.
When planning your next event or fundraising campaign, consider speaking to The Branded Company Team about our large collection of promotional hats.
With various branding options, we offer unique promotional summer hats that can effectively promote your brand or cause.
Our team provides expert guidance to ensure your hats align perfectly with your event's theme, objectives, and budget.
Let us make a lasting impression on your audience.
Written by Muzi - Account Manager At The Branded Company
Tel: 0116 298 2555
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