At The Branded Company, we are honoured to have been part of a truly special moment in history. Recently, Muzi, one of our dedicated account managers, was approached by Claire, the daughter of Geoff Roberts, a remarkable 99-year-old veteran of the Second World War.

Geoff, who was captured as a POW at the age of 19 during the infamous Operation Market Garden, attended a commemorative event in the Netherlands for the 80th anniversary of this historic military operation.

Claire requested custom commemorative button badges to be made for this important occasion, and Muzi was proud to deliver.

The event, attended by Princess Anne, paid tribute to the bravery and sacrifice of all those involved, including Geoff Roberts, whose story continues to inspire.

A highlight of the event was a photograph of Geoff proudly wearing his badge alongside royal photographer Arthur Edwards and Mike Ridley from The Sun. This marked a significant moment for the Roberts family and all attendees.

We are incredibly proud to have played a part in commemorating such a pivotal moment in history, even in this small way, with our custom button badges. At The Branded Company, it’s our privilege to help create meaningful and lasting tributes that connect people with the legacy of our heroes.

Thank you, Muzi, for bringing Claire’s vision to life and honouring the veterans like Geoff Roberts, whose bravery we will forever cherish.