Over the last few years, there has been a significant rise in the popularity of home improvement and DIY projects for homeowners. Much of this has been driven since the pandemic, which resulted in increased time spent at home and remote working becoming the norm, along with increased access to online tutorials, making it easier to upgrade and personalise living spaces.

Whether these home improvements are being carried out by professionals or enthusiasts who want to learn a new skill, it’s important to have quality tools to get the job done well. Custom branded DIY tools may not be the first thing that comes to mind when you think of promotional products, but they are a brilliant way for businesses to tap into this growing trend and stay at the top of their customer’s minds.

Why Promotional Products Matter in the Home Improvement Industry

The home is the biggest investment many people will ever make and is a place of safety, family, comfort and relaxation. This means that the home improvement sector must build deep connections with its customers in order to be granted access to their homes.

This industry thrives on trust, visibility and brand reputation alongside brand recognition. Once you accomplish these three things, you have unlocked the formulae for success, and promotional products are a creative way of doing this.

Custom promotional tools and accessories increase brand recall because each time the recipient uses the item to complete work around the home, they will have a subtle reminder of your brand. DIY enthusiasts and tradespeople will use their tools regularly, ensuring long-term brand exposure and a business investment that lasts for years.

The practical value of promotional gifts for home improvement is key too. The fact that these products provide an ongoing use and purpose makes them a household staple. They become an essential item that evokes a sense of support and reliability, which will then be associated with your brand and create a strong emotional connection between your business and its customers.

Best Promotional Product Ideas for DIY & Home Improvement Brands

If you are searching for unique branded products and company-printed giveaways that will help you stand out from the competition and make a positive impression on your customers, then here are some of the best promotional product ideas that DIY has to offer.

How Home Improvement Businesses Can Use Promotional Products

Once you have decided on the company-printed giveaways that will work best for your business and customers, you’ll then need to work out how to best use custom DIY giveaways to your marketing plan.

Consider Gift With Purchase Items

Businesses can benefit from using promotional gifts for home improvement as retail giveaway items. When a customer makes a purchase, you can gift them with branded tools as a sign of appreciation and a way of increasing customer retention. Why not consider a QR code message with an offer for a further purchase?

Engagement & Brand Awareness At Shows

When attending trade shows or events, handing out unique branded products can be an excellent way of engaging with attendees and creating interest in your business. You can offer high-quality toolkits at home improvement expos, for example, to speak directly to the audience and provide them with something that they will value.

Reward Your Existing Customers

Finally, branded tools can be used as part of a loyalty or referral program to reward repeat customers or those who bring new customers to your business. There’s no better way to strengthen a customer relationship than with a small gesture in the form of a practical promotional item.

Written By Dylan - Senior Account Manager At The Branded Company

Tel: 0116 298 2555

Email: dylan@thebrandedcompany.co.uk