Why you should consider custom printed mugs to advertise your brand

Promotional mugs have always been popular and they remain a highly effective marketing tool for businesses as well as being a great corporate gift idea for employees and clients.

They remain a best seller in the promotional merchandise industry because they are cost-effective, impactful and provide many design options and opportunities.

Not to mention branded mugs have a diverse appeal so there is no industry that would struggle to find a way to harness them in the successful promotion of their brand to their audience.

Printed mugs can help you engage an audience

When going to events or exhibitions, promotional mugs can be easily displayed and used as a way of attracting visitors to your stand or podium. They can also be gifted to customers, included in PR boxes or even given to staff to use in the office or whilst out at client meetings. 

In these scenarios, company mugs are a convenient, useful and instantly recognisable product that can help build clear awareness of your business.

Branded mugs are impactful as promotional merchandise

Unlike many other types of branded merchandise, printed logo mugs are a product that tend to be used every day, sometimes multiple times in a day, which means promotional mugs serve as a constant reminder of your brand to the user. 

This could be why 57% of people say that they can recall a brand printed on a mug. When you see a logo or message on a regular basis it will subconsciously stick in your mind which is a highly effective, long-term marketing strategy.

Branded mugs can also be used in a variety of settings whether it is publicly in the office or, for promotional travel mugs, on walks and the commute to work, or privately in the confines of the home. 

It is comparable to a walking billboard as it has the potential to garner hundreds and thousands of impressions over the course of its life and will be exposed to a wide demographic.

Everyone has a use for a promotional mug

Often, certain types of promotional merchandise can be more suited to one audience than another which can result in you isolating a certain group of people. For example, custom-printed notebooks have lost their appeal to those who now keep everything digital (usually the younger demographic) so have no need for a writing pad. 

A promotional mug doesn’t present this problem as everyone will find a use or need for it even when not for its main purpose. 

Even those who don’t drink tea or coffee can find the benefit of having a merchandise mug in their home for guests, or can repurpose it as a container for stationery and small trinkets, a plant pot or a candle holder. 

Having said that, recent statistics show that approximately 84% of the British population drink tea and herbal infusions every day and that over 65% of Brits are coffee drinkers.

As a result, promotional mugs have a mass appeal to adults no matter their age, gender, race, religion, location, income or occupation

Provide your clients with something practical when giving them a printed mug

We all love a freebie but branded merchandise has a negative reputation for often being wasteful and impractical. When a promotional product serves no real purpose or benefit to the recipient, it can feel like more of a nuisance than a gift and end up being discarded rather than put to good use.

When businesses give customers and clients a product that is practical, they will be looked at more favourably and the promotional product will have the desired effect of leaving the recipient with a positive impression of the business. 

A well designed advertising mug is also functional

A promotional mug is one of the most functional products that you can use as merchandise. It can be a new addition to the office drinkware collection used for the morning coffee or other beverages throughout the day, it can be regifted to a loved one or it can even be repurposed as a holder for pens and stationery. 

In any case, a printed mug is something that many people would consider something of value and that they actually want to receive from a company.

Promotional mugs are a convenient and cost-effective method of advertising

Most advertising involves recurrent costs which can tally up and become quite pricey over time which can make it difficult to see a return on investment. 

However, printed mugs have no ongoing costs, just a single payment to have them created and delivered. Yet the average person keeps their promotional mug for as long as 12 months (some even keep them for up to five years) which is far longer than most other promotional products that are often disposed of within days or weeks.

Promotional mugs are also a convenient way to advertise your brand, service or product. They are not too big that they may be deemed a hassle and they are not too small that they may get misplaced or forgotten.

Company mugs have a fantastic print area

 Furthermore, they have a relatively large print area with ample room for your logo, slogan and contact details so you can include all the important information needed to raise brand awareness and encourage enquiries.

There are endless options when it comes to custom-printed mugs

You can get creative with your promotional mugs too!

The option to add trim colours to the handles, interior or base gives you the opportunity to keep the mug consistent with your corporate colours.

You can also design a branded mug in all types of shapes and sizes to create a promotional product that will align with the personality of your brand and speak directly to your audience. For example, sleek and durable promotional travel mugs will appeal more to young professionals whilst quirky and colourful mugs are perfect for students or those who are more creative.

There are even eco-friendly promotional mug and sustainable printed coffee cup options for companies that want to uphold their sustainability values and maintain a green image.

You can opt for promotional mugs made from eco-friendly materials such as wheat straw or bamboo, or create branded travel mugs as a replacement for single-use coffee cups which are wasteful and harmful to the planet.

This gives your business the opportunity to create a promotional product without worrying about the impact that it may have on the environment. 

Printed mugs for internal company branding

Branded mugs can serve a purpose beyond being used as a marketing tool. When combined with custom-printed notebooks and promotional pens, they can function as gifts for employees, an onboarding kit for new starters or a way of creating consistency across your company. You can even take the additional step of personalising the mugs for each employee.

This creates a professional image that will leave a lasting, good impression on visitors and can be hugely gratifying for employees which has a positive knock-on effect on retention rates and productivity. 

Our range of promotional mugs and printed coffee cups for 2022

We stock an extensive range of promotional mugs and custom coffee cups that can appeal to all audiences and be tailored to your needs. Whether you want a witty, pint-sized mug for workers in the construction industry or something sleek and sustainable for the young office workers, you can create the perfect printed mug here.

Traditional promotional ceramic coffee mugs

Simplicity doesn’t have to mean boring. The classic-style promotional ceramic coffee mug is an affordable option for businesses and provides a clean backdrop for your branding. It remains a highly popular style of mug that appeals to everyone; from the older office worker to the young entrepreneur, so it can be ideal for companies that are trying to reach a wide audience. 

Our promotional ceramic coffee mugs can also be customised to suit your branding. 

We offer unique shapes for quirky, design-led businesses, such as the marrow mug or quadra mugs, and a wide range of coloured glazes for brands looking to match their corporate colours. 

There is even the opportunity to add a small spoon to the mug for a more unique and impactful promotional product. 

When it comes to adding your branding to the coffee mug, there is the option for photo visuals using transfer and dye-sublimation print methods to create an even more notable impression on the end user.

Promotional bone china mugs

Our range of promotional bone china mugs are seen as a more premium client gift when compared to a standard ceramic mug. They are commonly used by companies in meeting rooms or reception areas to increase brand awareness and impress visitors. 

Printed bone china mugs are also popular in gift shops and within the hospitality industry for serving guests because of their association with being a high-end product. 

As a promotional item, branded bone china mugs make for fantastic executive client gifts or internal company branding. Their elegant handles and shapes ensure that they will stand out when displayed beside alternative branded mugs in an office cupboard or kitchen having the intended effect on all those who see it.

Promotional travel mugs

Increase your brand visibility with promotional travel mugs that provide users with reusable drinkware to replace harmful, single-use coffee cups. As a sustainable promotional product, printed travel mugs are embraced by the eco-conscious and will show your customers and clients that you take your corporate social responsibility seriously. 

It is also the perfect way to advertise your business to the masses as this is a promotional item that will be used on-the-go. 

When your logo or brand name is printed onto a travel mug, it has the potential to reach many people over the course of its life so it is an investment that goes a long way…literally.

Our collection of promotional take-away mugs are insulated to keep your hot drinks warm for as long as possible, and there is the option to add a handle for convenience and include a secure lid to prevent spillages whilst on the move.

Promotional Metal Travel Mugs

We also have a range of custom steel travel mugs that can be engraved with your branding. This printing technique ensures longevity and is perceived as more lavish which raises the value of the product. As an executive branded gift, engraved steel travel mugs are somewhat of a luxury item and are highly likely to be put to use or on display.  

Eco-friendly promotional mugs

Sustainability is of massive importance if you want your company to prosper with a growing consciousness in society for greener business practices. 

When it comes to promotional products, they are not always known for being eco-friendly as they are often associated with creating waste and contributing to plastic pollution, but we aim to change that narrative.

Why not consider a sustainable mug alternative?

We offer a range of eco-friendly promotional mugs that are made from sustainable materials such as our bamboo mugs which have a huge aesthetic appeal as they look very sleek and modern with the additional benefit of being extremely hard-wearing. Their eco-credentials are solid too as bamboo is a fast-growing plant that is organic by its very nature.

Wheat straw is another example of a sustainable material that we use to make some of our eco-friendly promotional mugs. It is another favourite for eco warriors because it is biodegradable and made from a natural by-product of wheat harvests.

By opting for an eco-friendly branded mug, you can show customers and clients that you care about environmental issues and are taking action to reduce the negative impact that promotional products have on the planet. 

Let us help find you the perfect promotional mug

The Branded Company offers years of experience in promotional merchandise and boasts the largest online collection of promotional products thanks to our partnerships with international suppliers. This guarantees that you are sure to find exactly what you are looking for so that you can make your vision a reality.

We supply free samples and artwork visuals to ensure that our service is affordable, and we provide fast quotes so that you have an efficient place to source your promotional products.  

We also offer expert account management so that you can experience a smooth and friendly service from start to finish. 

Explore our full range of promotional mugs and printed takeaway coffee cups here