Promotional giveaways and merchandise for exhibitions and trade events

Our ideas for branded merchandise for your next exhibition in 2024

The events industry is one of the largest consumers of promotional merchandise; branded giveaways are always the most popular freebies at any stand. With a vast array of company logo gifts to choose from, you will never be short of event merchandise ideas to include on your stall or in your printed exhibition bags. The key objective at any event or exhibition is to entice people to your stand; branded merchandise plays a pivotal role in this. With your exhibition freebies on display in such a way, it will guarantee that your brand grabs the attention of potential trade with an array of event merchandise on offer, the perfect way to start a dialogue and promote your services. There are many cheap giveaways to consider, all of which are ideal for high volume purchasing and to give out continually whilst you attract customers to your stall. Many branded products come in all shapes, sizes and colours, which can be relevant to your theme or simply impressive branded gadgets that are fun and interactive; the choice is abundant.

Classic low-cost event merchandise is simple but effective; branded conference gifts such as promotional pens, branded desk pads and printed sticky notes, custom branded trolley coins and promotional mint tins are always highly favoured, especially the promotional sweet treats! Technology printed merchandise is a clever way to gift event attendees, targeting your audience with industry, relevant modern branded gadgets, printed USB flash drives, branded charger cables and promotional power banks. Promotional confectionery is superb for event merchandising, always the first to be guzzled at any event and is sure to draw people inwards. We all love a promotional freebie, and sweet branded giveaways are simply unmatched in their ability to do just that.

Consider a game at your trade event, with branded merchandise as the prize

A popular idea to grab the attention of the exhibition floor is by creating games such as spin the wheel. The cheaper giveaways, such as branded sweets, can make super prizes. It is a fun way to interact with people and start a conversation, using low-cost promotional gimmicks that will create a positive impact and leave a smile on many faces.