It's great to see that businesses plan to invest in attending more exhibitions in 2024; according to the article by Exhibition News, exhibitions are not only back in full force this year but are set to grow to record levels.

As businesses look to adapt to new market challenges and recover in the post-pandemic years, targeted industry exhibitions and trade shows provide the opportunity for direct engagement with an industry-relevant audience of potential buyers.

What Are The Main Benefits For Businesses To Exhibit in 2024?

The Opportunity To Talk To New Clients Face To Face

Trade shows and industry exhibitions provide the perfect opportunity to interact and talk to your new potential clients. Face-to-face networking is one of the strongest ways to create those early impressions of your brand and services and provides the ideal environment with a captive audience to generate some new leads for prospecting after the show. A collection of exhibition branded products will also act as a pull to bring them over to your stand.

Educating The Right Audience About Your Brand

Industry-related trade shows and exhibitions are unrivalled for giving businesses the opportunity to connect with the right audience and teach them about your brand, product and services; a creative stand, a responsive event team, and promotional gifts will all aid in brand recall for future prospecting.

Competitor Research And Industry Insights

Attending industry-related shows gives you the perfect opportunity to explore your competitor's product offerings, new launches, and innovations. When you exhibit alongside other businesses within your niche, it also allows you to watch industry trends and network with industry influencers for future collaboration.

Increased Visits And Sign Ups To Your Website Following The Show

After a successful trade show and some fantastic new conversations with prospects about your business, the show will benefit your website visits with additional email signups, potentially new social media and business network likes and follows, and the opportunity to continue to engage online with the new engaged audience from the event. We have a fantastic collection of promotional giveaways suitable for creating a unique QR code for people to visit your website easily.

Industry Trade Shows Are The Ideal Environment To Launch New Products

With a large footfall of relevant visitors to the exhibition looking to learn about new products, services or technology appropriate to their business, launching a new product offer or service to your ideal audience at a show will yield some great insight into the perception of your new product or service, allowing people to provide feedback, commit to a further conversation following the presentation and generate new leads.

Can You Create An Impact With Promotional Products At a Trade Show?

A trade show is a significant investment for your business; you want to ensure you embrace all opportunities for engagement, brand interaction, and the potential for new sales leads. Event promotional merchandise can help you achieve just that.

Exhibition Merchandise Giveaways Enhance Brand Recall

According to a study by the Advertising Specialty Institute (ASI), promotional items have the ability to generate up to 50% more recall among consumers than traditional advertising mediums. The tangible nature of promotional products means that potential clients are likely to keep and use them, thereby keeping the brand in their daily lives and increasing you brand familiarity. 

Lead Generation For Your Business

In an exhibition environment, promotional products can be highly effective in lead generation and driving sales. A survey conducted by PPAI (Promotional Products Association International) found that 83% of consumers are more likely to do business with a brand after receiving a promotional product. This shows that promotional items attract attention at trade shows and encourage post-show engagement and transactions.

Trade Show Merchandise Will Increase Engagement

Industry Exhibitions are the perfect venue for interactive engagement, and promotional products can significantly enhance this interaction with your team at the event. A study by CEIR (Center for Exhibition Industry Research) suggests that show stands offering promotional items attract more visitors than those without SWAG. By providing a physical promotional product that can be used, eaten or worn, businesses create opportunities for deeper engagement both during and after the event.

Which Essential Exhibition Branded Products Do I Recommend

Event Promotional Bags
Printed reusable bags at trade shows are a sure hit. Not only do custom show bags increase your visibility whist in use at the venue, they also prove handy for taking away your printed brochures, information and SWAG. Did you know that according to the Advertising Specialty Institute (ASI) 2019 Global Ad Impressions Study, bags generate more impressions in the U.S. than any other promotional item, with an average of 3,300 images per bag throughout its life? For 2024, consider promotional eco bags made from organic cotton or recycled RPET to show your brand's eco credentials.

Here are My Top 3 Promotional Bags For 2024

Promotional Notebooks For Use After The Event

Company-printed notebooks will extend your brand message and visibility after the event. Office-branded products are still best-selling merchandise gifts due to their high utility of use, for notetaking and meetings and kept for use long after the end of the show. With so many variants of colour available in promotional notebook collections, you can find the perfect brand match for your budget. For 2024 brands have been exploring eco friendly promotional notebook alternatives made from recycled paper or RPET covers. Why not consider a promotional notebook and pen combo for an extra pull to your stand?

Take A Look At Out Top 3 Best Selling Promotional Notebooks

Promotional Water Bottles Will Make A Refreshing Change To Standard Exhibition Giveaways

The company water bottle looks fantastic on a display stand for unique event merchandise gifts and will pull in the crowds. Promotional water bottles are practical and handy for use at the office or in the home. Brand impressions are guaranteed due to a long life, and they tick the eco-friendly merchandise category, reducing single-use water bottles and keeping plastic out of landfills.

For 2024 there are even more versatile branding opportunities, from full digital wraps to elegant laser engraving. You can offer branded merchandise to delegates with a broad appeal, from printed water bottle options with straws or even custom metal water bottles for use at the gym or office.

Here Are The Top 3 Trending Water Bottles For 2024

Let Us Help You With Your Event Promotional Giveaways This Year

Do you need ideas and inspiration for branded event items or suggestions for industry-related exhibition merchandise gifts? Give us a call at The Branded Company. Our experienced team will work on merchandise ideas, product samples and visuals to ensure you maximise your opportunity at your next trade show.

I recommend these great blogs for further reading.

From the Center for Exhibition Industry Research (CEIR), how to create a hype around your future event

https://www.ceir.org/2024/01/22/building-buzz-a-comprehensive-guide-to-creating-hype-for-your-upcoming-b2b-event/

From Trade Show News Network (TSNN), Strategies to optimise attendee engagement

https://www.tsnn.com/blog/5-strategies-optimize-attendee-engagement-and-drive-organic-online-and-inperson-traffic

Written By Dylan - Account Manager At The Branded Company

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