Why gym merchandise will bring you a return on investment

Incentivise new members

One of the great aspects of choosing branded fitness products and gym merchandise is that they are highly relevant and reusable. Like many other businesses that use promotional merchandise regularly as incentives to onboard new clients, gyms can target their chosen demographic with an array of tempting branded items, that will encourage communication with potential new members. Rewards for long term members and gifts for newcomers are crucial when promoting and advertising the services and benefits of the gym. You may want to offer a printed sports bottle, promotional drawstring bag or printed yoga mat to a new customer, to entice them to sign up for a full term or it might be gym merchandise to sell in the on-site shop or online. Either way, the array of applicable and usable promotional merchandise ideas available is almost limitless.

Promotional materials for lifestyle brands

There are many health-related company branded products to consider also, promotional merchandise companies often have access to many more, that will not even feature on the website. Gym merchandise can cover all possible areas when it comes to health products, if you are selling printed protein shakes and supplements by well-known health brands then you could possibly look at the Protein Shaker, branded with your logo. This could work well as a co-promotion through various retail channels, allowing your company branded merchandise to be seen and used to a much wider audience and in doing so, becoming affiliated with a well-known health brand.

Raise brand awareness through brand impact

There are also many suitable products that can be used for direct mailing campaigns, an excellent way to target potential new business and to include small gifts such as branded sweatbands. Small but relevant business promotional items that can resonate a positive and powerful message regarding the benefits of joining a local gym. There is a multitude of great ways to use your company promotional items, an investment well worth considering when looking to branch out and raise your profile.